Google analytics
Get started with Google Analytics
Get started with Google Analytics

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account:
    • Go to
    • Do one of the following:
      • To create an account, click Start for free.
      • To sign in to your account, Click Sign in to Analytics.
  2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
  3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

Google Analytics: First StepsFour steps in Google Analytics that will help you gain a clear, comprehensive picture of your business.

Google Analytics

Next steps

Configure your account, properties, and views to determine access to your data and which data is available.

For example, you can:

Modify your tracking code to collect additional data such as:

  • User interactions with links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
  • Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.

Download the Analytics app

Once you have installed the tracking code on your site or app, and have configured your Analytics account, download the Analytics app from Google Play so you can take Analytics reporting with you anywhere (well, anywhere you have a connection).

Learn more about the Analytics app

Download the playbook for digital media managers

The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns.

Take a look at this page on the Google Marketing Platform site, and download the PDF of the playbook.

Chicago Southland Incubator & Co working space
4343 Ascending House Is Changing Southland Chicago

he way that manufacturing companies communicate and serve customers has changed forever. For example, during the COVID pandemic, the business development process of attending trade shows stopped. To continue cultivating business, manufacturing companies had to abruptly develop the capacity to communicate with companies for new companies and serve existing clients through the latest digital techniques. Retail Businesses also have to develop Omnichannel distribution to be part of the E-commerce revolution.

Due to the working relationships that the Supply Chain Innovation Center and Business Incubator (SCICBI) of Governors State University has with manufacturing companies, we have firsthand experience hearing about manufacturing companies’ exasperating experience with virtual trade shows and serving customers. The 4343 Ascending House E-Commerce aims to work with small and medium-sized manufacturing companies and Retail businesses to embrace E-Commerce.

To thrive in this new digital world, the need for manufacturing and logistics innovations has surged to historically high levels. 4343 Ascending House with SCICBI and Ecommerce MGMT has created comprehensive research, consulting, and training programs to collaborate with regional companies to develop the capability not just to survive but to thrive in this new era.

4343 Ascending House is also a 6000 square foot shared office space offering a share office space with unique services to support Ecommerce companies. Also, SCICBI is a physical center of a supportive network for connecting GSU professors and students with Southland companies. Companies can embrace remote working with access to a safe local office for meetings and access to digital technologies. Smaller firms or organizations will also need a local office to connect to a regional network for support centered on a physical and social network. 4343 Ascending will create a convivial social place for creative people from these companies to mingle and share ideas over a cup of coffee and a ping pong table.

Podcast Studio: An essential requirement for manufacturing companies to succeed in connecting to B2B and B2C markets is creating compelling and educational audio content. This requires expertise in storytelling, audio editing, audio Livestream, content creation, and podcast platform navigation. The incubator’s podcast studio is replete with state-of-the-art microphones and computers with editing software offered to clients. The SCICBI will organize classes from the GSU professors for hands-on training in these areas and offer consultancy and courses which will complement the full online training program developed by B2Btail.

Video Livestream on Facebook/YouTube and Webinars: The Incubators will have the capacity to host and produce live video streams and video editing. Like the content posted on digital communications, these live streaming programs create a way to interact more directly with customers. The E-Commerce program will help clients produce video-based content and again develop methods to analyze data to help manufacturing companies adjust their content to achieve optimal communication results with customers. The video conference center is equipped with state-of-the-art cameras and computers with editing software and the potential consultation and classes from the GSU faculty.

Digital Communications: Once video-based stories are created, the E-Commerce for Manufactures program will provide online training programs designed by B2Btail complemented by direct consultancy on organizing and presenting this information on marketing channels. The program will help companies create different postings in these media and carefully monitor analytics from the postings to evaluate which type of storytelling o posting can acquire the best result.

Additive Manufacturing: 3D printing is moving out of the prototyping world into production. Digital production is being connected to digital marketing/communications with customers, particularly around service requirements and personalized items. SCICBI E-Commerce for Manufacturing Companies will help companies explore how to use additive manufacturing to create some parts needed for service replacing inventories and create directly for sale other small “craft’ parts.

Sustainable and Diverse Supply Chains: By directly connecting to customers creating more transparent relationships, E-Commerce clearly demands that companies have more sustainable and diverse supply chains. E-Commerce is part of an overall trend of much more complete supply chains, and thus, being able to prove sustainable and various operations have become critical. The E-Commerce program will offer a class in Sustainable and Diverse Supply Chains and consultancy to create such chains.

Showroom for new Energy Technologies: We seek to showcase new renewable energy technologies in the buildings, such as solar, renewable natural gas, and electric EV charging systems.

Research: In each of these areas, it is clear that this is a required developing field where it will be critical for companies to move back into a hybrid world that maintains Omni channel marketing. The 4343 Ascending House E-Commerce for manufacturing program will use these collaborations in each of these areas to develop new techniques and capabilities that implement marketing as new digital channels continue to evolve. It includes a series of innovative online workshops to help small startups to start their own e-commerce business. We will provide training, but we aim to work together to experience, test, and develop new techniques. For example, how do companies best replace the decline of the trade shows, what type of video works bests, how would companies create podcasts that connect to customers, etc?

Build a strong foundation in ecommerce sales & marketing with an introduction to core principles and develop needed practical skills. At GSU it is imperative we educate our members in the wild world of ecommerce.

You are taking so much more than a course. You are joining likeminded individuals on a similar journey.

Thanks to the 4343!

This 4 Week Course covers.

  • Ecommerce Overview & Strategy
  • How to start selling online
  • Picking Platforms & Online Marketplaces
  • Choosing Products & Product Positioning

The course is designed to build a strong foundation in the basics of ecommerce. It is a perfect introduction to consumer behavior and understanding what drives sales online.

This GSU Ecommerce Course will teach you how to optimize your ecommerce strategies and tactics in the context of multi channel online sales, social media, search engine management, search engine optimization, ecommerce and paid digital display advertising. This course has been developed by leading digital marketing experts from within the US and features up-to-the-minute content covering all aspects of the ecommerce spectrum.

Businesses future is facing serious challenges. The world is changing quickly around us, ecommerce is no longer an option but in fact it has become an expectation. You are one step closer. We believe that too. So what are you waiting for? Start the journey in becoming an even bigger force to be reconnected with.

Our Dedicated Partners — Supporting The Southland of Chicago

When joining the 4343 Ascending House you have the support from all of these great organizations. The 4343 is dedicated to your success!

Governors State University-Chicago Southland

Illinois Department of Commerce

Chicago Southland Chamber of Commerce Illinois Small Business Development Centers (SBDC)

Regional Development Company

Illinois Innovation Network

Northern Illinois Community Development Program


Nicor Gas


Ecommerce MGMT

Ecommerce EDU

4343 Ascending House, GSU, Ecommerce EDU Complete First eCommerce Strategy Course for the Chicago Southland