Using an Ebook for B2B Lead Generation
Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find
Need More First-party Leads? Grow Your Email List
The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. No longer can they rely on those tactics
CommerceCo Recap: Tailor-made Shopping Experiences
When eBay and Amazon were founded, in 1995, ecommerce pioneers worried that pictures of products would never provide the same experience as handling a product
3 Keys for High-converting Product Descriptions
Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help.
Drupal Commerce Founder on Collaborative Code, Software Freedom, More
The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers such as Shopify and many others. Not so, says Ryan
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. While most Analytics reports show the immediate source (“last