Can Pantone A membership plugin can transform a WordPress site into a resource for subscription content, courses, a paid community, and more.?
Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around
Digital Advertisers Need to Pivot
The end of third-party cookies and the beginning of opt-in user tracking in Apple’s iOS devices have some advertisers worried, but pivoting toward first-party data
Personal-care Founder: No More Petrochemicals
I’ve interviewed entrepreneurs for this podcast who developed organic consumer-care goods. Jack Haldrup did it with men’s soaps. Jaime Schmidt formulated natural deodorants, as did
What Google Chrome FLoC Says about Targeted Ads
A proposed alternative to third-party cookies may provide insights into the future of targeted ads. Modern digital ad targeting relies on individual and personal information.
Email Conversion Guide, Part 3: Retargeting
Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from
Consumers Want Fast Deliveries — and a Green Environment
For more years than I care to remember, I have worked in supply chain procurement, fulfillment, and transport logistics. Now I’m writing and reporting about