As an eCommerce merchant, you probably find yourself wishing you had a few extra hours each day. Between marketing, customer service, inventory, and dozens of other tasks that need to get done, it seems like 24 hours just isn’t enough.
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How many of us have noticed a new restaurant in our area, only to pull out our phone and immediately check the reviews? We do it so often that it’s become second nature.
Bells and whistles continue to ring across the internet, claiming to be the ‘secret’ to business growth, marketing, and more money. But email marketing retains the top spot in terms of ROI and remains the number one method for companies to communicate with their customers.
Where many would have seen an obstacle, Diane saw an opportunity to turn something she loved — handcrafted yarns inspired by graffiti art — into a new career. Struck by the lack of diversity in crafting and inspired by calls for change across the globe, her company grew into a platform to support BIPOC businesses and help stir a much bigger movement.