Walmart Expands Marketplace, Challenging Amazon

Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce.

Emboldened by a pandemic-driven increase in digital sales, Walmart has decided to challenge Amazon’s dominance in the ecommerce arena. Walmart is presumably the only retailer with the financial resources, logistical prowess, and size to do this.

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A Guide to Using Pinterest to Market Your Products

With an amazing product in hand and a great WooCommerce store, marketing is the only thing standing in the way of growing sales. And whether you’re trying to reach new customers or encourage previous ones to make another purchase, Pinterest provides a great opportunity for your store.

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Changes to Google Ads Impact Campaign Setup

Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers.

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