Building An Online Brand Certificate Course

Online-Brand-Building-Course

Building An Online Brand Certificate Course

Ecommerce businesses must build branding to develop brand loyalty. Gain trust and attract opportunities. Whether it is a traditional business or perusing today’s ecommerce opportunities one of the most valuable assets for building a brand is establishing a feeling when a customer buys a product from you.

Branding is not a logo. It is not your name. It is not some meaningless press release out to the world. It is more than a strategy laid out in a Google doc. In fact, branding cannot be seen. Branding is the feeling you have when you interact with a product or service. So, when branding in ecommerce we need to make sure we make that a special experience.

We have to think about the most amazing companies you have ever interacted with. Why does their brand stick with you? Is it the logo or the colors they chose? Is it the imagery or is it because they exceeded your expectations and built your trust all in one?

“A brand is just a perception, and perception will match reality over time.” – Elon Musk

As ecommerce owners and managers, building a powerful and engaging online brand is our most important work. It is a KPI that cannot be put to paper or tangible. But if you do it right every goal has an opportunity to be surpassed.

This course will cover:

Branding that is customer centric & building trust with your brand.
Ecommerce Emotional intelligence & All Humans love a good story
Stand out and provide a must have solution. Take the pain away please
Extreme focus on your core customer
Adjust fire, refine as things change. Evolve with the times.

Ecommerce Strategy Advanced Certificate Course

During this course we take a look at virtually every aspect of making a stellar strategy that transcends into the digital era of buying.

You can strengthen these relationships with content that shows deep understanding of your buyers’ business, demonstrates your willingness to understand their pain points adds incredible value.

With an intelligent blend of quality content, you can make sure buyers are not only into you, but ready to take the relationship to the next level.

The strategy has changed. We are now transformation from physical to digital.

Topics Covered In this Course

Simple Swat Analysis – Strengths | Weakness | Opportunities | Threats
What B2B buyer expectations look like
Understanding Your Customers Business Model
Research into what your buyers are talking about, from the questions they most frequently ask to the web searches they perform.
Is a subject matter expert and problem solver?

Understand there buying process. This will hold true to transforming it digitally.

More people are involved in the B2B buying process

There are between one and six people involved in the purchase process at 79% of companies that were surveyed, and 44% have formal buying groups or committees that review purchases. When you’re selling to a group, it’s harder to “sell” them on your product or service than it is with just one buyer. How can you deal?

Train your customers to be self sufficient in this process. They will love you for it. It will save them time and energy and be mutually beneficial.

Provides valuable consultations and education tools. With the evolution of technology this is a must have for B2B Ecommerce.
Knows about my company’s products or services.
Enrich the commercial process.
Enable interactions first; transactions second.
Make it Simple. Make purchasing decisions easier.

That customers struggle to buy comes as a surprise to many suppliers. Many senior executives at companies around the world to describe the complex-solutions purchase process in one word. Among their responses are “hard,” “awful,” “painful,” “frustrating,” and “minefield.” We find that a typical solution purchase takes twice as long as customers expect it will. What’s more, 65% of customers tell us that they spent as much time as they’d expected to need for the entire purchase just getting ready to speak with a sales rep.

How can you help your customers in the ecommerce buying process?

Productivity

To save time either for individual users or the organization overall?
To get things done with less effort.
To avoid or reduce hassles?
By providing reliable and trusted information?
By providing a clearer view into their own organization.

Operational

To be become more organized.
To reduce complexity or keep things simple?
By connecting them with others internally or externally to the organization?
By integrating your products/services with other aspects of the business?

Easy Access

By ensuing availability when and where it is needed?
By providing range or variety?
By providing products/services that can be configured to their specific needs?
Make it easy to communicate with your company. Texting is even on the menu!

Relationship

Responding promptly & professionally to their needs?
Providing expertise in the customers industry or markets?
Show we are committed to the customers success?
Demonstrate stability for the foreseeable future?
Demonstrate a good cultural fit between your organizations and individuals?

Be Strategic

Protect the customers against risk or loss?
Allow the customer to extend their reach into new geographies or market segments?
Demonstrate flexibility, providing customized products/services or support?
Enable improvements in the quality of the customers own products/services?

Be authoritative
3 key characteristics of a great B2B experience
How to choose the right technology to get the job done.
Elevate SEO, Audit, Adjust & Re-index
Don’t skimp on content marketing.
Keyword Research
Competitor Research
Connect with your customers – How will you?
Advertising – PPC is a must
Shopping Campaigns – Look to our PPC shopping course where we cover shopping campaigns and smart shopping campaigns.
Amazon Advertising Is a strong branding option.
Landing pages that are designed to convert.
Build Trust & Develop Curiosity
Speed

Yes this will be a lot to cover but as they say nothing worthwhile or sustainable comes easy!

Ecommerce Strategy Introductory Certificate Course

courses

Build a strong foundation in ecommerce sales & marketing with an introduction to core principles and develop needed practical skills. At GSU it is imperative we educate our members in the wild world of ecommerce. 

You are taking so much more than a course. You are joining likeminded individuals on a similar journey. Thanks to the 4343!

This 4 Week Course covers.

  • Ecommerce Overview & Strategy 
  • How to start selling online 
  • Picking Platforms & Online Marketplaces 
  • Choosing Products & Product Positioning 

The  course is designed to build a strong foundation in the basics of ecommerce. It is a perfect introduction to consumer behavior and understanding what drives sales online.

This GSU Ecommerce Course will teach you how to optimize your ecommerce strategies and tactics in the context of multi channel online sales, social media, search engine management, search engine optimization, ecommerce and paid digital display advertising. This course has been developed by leading digital marketing experts from within the US and features up-to-the-minute content covering all aspects of the ecommerce spectrum.

Businesses future is facing serious challenges. The world is changing quickly around us, ecommerce is no longer an option but in fact it has become an expectation. You are one step closer. We believe that too. So what are you waiting for? Start the journey in becoming an even bigger force to be reconnected with.

Lets work together to make your efforts online a success. 

Governors State University is accredited by The Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.